With large events like San Diego Comic Con right around the corner, Uber is working to simplify pickups. The new Spotlight feature is a clever way for drivers to find their passengers, even when there's a crowd of people. Think of it like one of those signs you see at the airport except it's an anonymous color on your phone. The passenger will hold up the color assigned to them to the street and the driver will know which color to look for. I think it's definitely a great step to see for ride-hailing services. I'm actually surprised this hasn't been a thing before (at least to my knowledge).
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