Sunday, July 1, 2018

Bad Design: Pokémon Go's Launch Screen

Pokémon Go is being slowly revitalized in popularity to its former glory. It has also been heavily acknowledged at some of Apple's events and on the App Store. Yet despite this, Pokémon Go breaks numerous industry-standard design conventions, including some recommended by Apple.

Let's start with the launch screen. Each app is required to create a launch screen for each optimized device, such as iPad, iPhone, iPhone X, etcetera. Most developers will make sure that the launch screen fits each device well. Niantic however just slapped the same resized image on each device. This is most noticeable on iPhone X and iPad, where ugly black bars take up a considerable amount of the screen. On iPhone X's OLED display, a better design choice would've been to make the Niantic logo white and the screen black, which saves power and looks great on an OLED display. See the images below for what I mean.


Pokémon Go has plenty of issues. That's no secret. So what better way to combat a slow news week than by making a series of blog posts on the issues with this game with my mockups and suggestions on how to make this game better? Stay tuned.

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