Sunday, January 12, 2014

Apple Airs "Your Verse" Ad for Playoffs

Apple has created a new ad for the playoffs of the NFL. This ad is for the iPad Air. The narration of the ad is somewhat reminiscent of the original Macintosh commercial back in the '80s. 


We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering — these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love — these are what we stay alive for. 

To quote from Whitman, 

"O me, O life of the questions of these recurring. 
Of the endless trains of the faithless. Of cities filled with the foolish. What good amid these, O me, O life? 
Answer: that you are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse." 

"That the powerful play goes on, and you may contribute a verse." 

What will your verse be?

No comments:

Post a Comment

Please keep comments constructive and don't use any foul language. Feel free to share your ideas, feedback, experiences, and more. Please know that I will read them. Thanks!