Tuesday, June 20, 2017

Apple Releases 'The Archives' Ad

Apple released a new ad called "The Archives." This ad demonstrates how the Memories feature in Photos can be a great way to look back on life. It follows an archivist looking at physical Live Photos and putting them together to create a movie for the user. The ad is trying to convey how Memories have a personal touch to them. The ad is available to watch below or on YouTube.

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