Google is probably the last company you'd expect to launch an ad-blocker, but they've announced one coming in 2018. Not entirely true to the name, the ad blocker will not block all ads. Instead, it's designed to block intrusive ads. This is in an effort to encourage advertisers to be more passive. Ads owned by Google may be blocked if they fall under this umbrella. We'll likely hear more in early 2018.
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