Monday, April 2, 2018

The State of Apple Watch Apps

The Apple Watch has been more and more popular. It has undeniable growth. Yet, Instagram has become one of the latest apps to remove Apple Watch functionality. Why is this? Apple's vision is that the Apple Watch exists so you don't have to use your iPhone, your iPhone exists so you don't have to use your iPad, and your iPad exists so you don't have to use your Mac. The trickle down effect doesn't seem to work exactly the same with the Apple Watch. Apple Watch apps clearly don't work in the context of social media and games. They work with fitness apps and notifications forwarded from iPhone apps. Developers are realizing this. This shouldn't discourage any prospective Apple Watch owners. I rarely use Apple Watch apps, but Apple Watch acts as a pager of sorts. It can forward notifications and you can decide whether to take action on those notifications on your iPhone. 

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