Wednesday, June 8, 2016

App Store Will Add Advertisements to Search Results

According to The Verge, Apple will introduce advertisements to search results of the App Store. These advertisements will be clearly marked as ads and will have minimal infringement on other search results. It appears that on the iPhone 6 screen size, the ad will only have the icon and a short description. However, on the iPhone 6 Plus screen size, screenshots will also be shown. The advertisements will also be relevant to the search terms used. Part of the reason for this is to give smaller developers the chance to get their word out to a broader audience. Beta testing for this will begin next Monday. Ads will be available to the public within the coming months.

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