Apple Store Rebranding

Since the dawn of time, Apple's retail stores have been called Apple Stores. But it appears that they may be renaming their retail stores, by dropping the "Store" from it [Source: MacRumors]. Anyways, an example of this would be the Apple Store at The Grove. It would now be called "Apple The Grove." The change is to make Apple Stores to seem more like community gathering areas instead of a place where you spend money.