Apple released a new ad today regarding privacy. It's definitely one of their better ads in my opinion. It goes through a variety of scenarios of privacy in real life. It ends with the statement: "If privacy matters in your life, it should matter to the phone your life is on." Apple's strong point has been privacy for some time. When privacy is being questioned more than ever today, this is the kind of ad Apple needs to be promoting. Animoji won't get anyone to switch to an iPhone, but privacy values can be seen as fundamental to a company. Until Apple can get a new iPhone with features that knock the competition out of the park, we need more ads like this.
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