Saturday, March 23, 2019

Apple Could Debut a Credit Card This Monday

According to Bloomberg, Apple could be in partnership with Goldman Sachs to create a new credit card, with some extra features for Apple Pay. This credit card would be revealed this Monday, at their service-centric event.

Personally, this seems weird to me. I think most people have enough credit cards in their lives and I find it hard to believe that this credit card will be any better. The only incentive would be special features in the Wallet app, which are arbitrarily tied to one specific card. I think a better approach for Apple would be to use their good standing image of privacy, and integrate a budgeting section into the Wallet app, that works with any card in the app. Or maybe finally let us scan more types of barcodes into the app. The Wallet app could have so much potential but it's seldom used because what can be done with it is so contextual. There are opportunities to expand it but Apple isn't taking them.

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