In early August, Apple became the world's first trillion dollar company. They went under $1 trillion earlier this month and now they have lost the most valuable company title to Microsoft, at about $814 billion [Source: Business Insider]. That's a pretty big fall from a trillion. Many believe that the fall is due to the mediocre sales of the latest iPhones. I hope this helps Apple realize that their logo on a product does not guarantee sales. Sales are earned, and it's clear that the latest iPhones were not deserving of the same sales as some other iPhones.
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