Tuesday, November 6, 2018

Apple Third Street Promenade Reopening

With a number of Apple Stores re-opening this month, I have to shine some light on the Third Street Promenade store. This store is located in Santa Monica, California. I obviously have had mixed thoughts on the marketing Apple has used in the past few years. I'm sure I can write an essay about that with the upcoming holiday ad. But Apple did something really cool to promote this store. They made an Apple logo that really captures the essence of the beachside retail store. Details like the bite of the Apple turning into a palm tree is so cool to me. The marketing goes further with special icons for creative sessions. It reminds me of the You Are Here mug collection from Starbucks, which also used vector art to symbolize landmarks.

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