Apple has had a rocky streak in recent years with their holiday ads. So, I'm glad they've turned that around this year with a pretty good ad. It's called "Share Your Gifts" and it does a good job connecting the "creativity" theme Apple has been promoting recently. Consistency is key here. This ad centers around a girl who keeps her artistic creations to herself, until her dog accidentally lets her papers fly out of her window for the world to see. This ad does a lot right that previous ads do not.
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