Most Prospective Buyers of the iPhone X Intend to Buy 256 GB Model

According to RBC Capital Markets, 57% of all prospective iPhone X buyers intend to buy the 256 GB model, with 43% intending to purchase the 64 GB model. Given that iPhone X is marketed toward those more integrated into the Apple ecosystem, it's not out of the question to believe they use their devices more see it fit to purchase a higher storage capacity. Plus, when you're spending about $1,000 on a phone, many likely think to jump up to avoid storage issues in the future. This does raise questions about how Apple produces these phones. If 256 GB sells out too fast, many will likely be deterred from buying the 64 GB model.