With Apple producing their most expensive iPhone yet, the iPhone X certainly isn't for everyone. And with supply shortages, demand is very high. That being said, Angela Ahrendts, Apple's retail chief, stated that Apple will not be attempting to upsell customers to the iPhone X. She states that not everyone needs the most expensive iPhone.
"Internally we said the tagline was 'an iPhone for everyone,'" she said. "I prefer that we ask you who you're buying it for. If they're 6 or 7 years old, what do they need? If it's someone who's leaning into something else, what do they need? We do that with Mac, we do that with iPad, why wouldn't we do that with [the] phone?"
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