Although an Apple representative stated that this is not true, rumors have surfaced that Apple wants to ditch the iTunes Store for music and switch entirely to streaming music [Source: Digital Music News]. This would shift the entire focus to Apple Music, making customers pay a monthly fee to play music, something that isn't for most people. This would effectively remove the philosophy that most songs could be purchased for $0.99. Let's hope that Apple representative was correct.
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It would be like the Spotify app.
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