Thursday, September 13, 2018

iPhone X's Lack of Evolution

Always at the back of my head for the past year, I remember an obscure statement from Jony Ive. He told Wallpaper* the following:
And because of the fluid nature of software, this product is going to change and evolve. In 12 months' time, this object will be able to do things that it can't now. I think that is extraordinary. I think we will look back on it and see it as a very significant point in terms of the products we have been developing.
After the iPhone XS announcement, I thought I was the only one who remembered this statement. Maybe I dreamt it and Jony Ive never said that. But then EverythingApplePro on YouTube mentioned this in his newest video. The iPhone X has not done anything worthy of the term "evolve." And the iPhone X was the perfect device to see evolve. EverythingApplePro cited concepts of an always-on display thanks to the iPhone X's OLED display, a dark mode, dynamic effects like sound waves on music, and a notification-sized Siri. Clearly, there was a lot of room for change and evolution, but Apple clearly wanted us to forget. iPhone X was a special phone because it was the epitome of change that served as Apple's vision into the future, but as also a testament to the foundation that the original iPhone created.

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