The next Apple TV will allow users to search for media across multiple search engines, like HBO and Netflix. There are currently five search engines (iTunes, Netflix, Hulu, Showtime, and HBO), but Apple plans to make an API for other services to have their search integrated.
"At launch we’ll have iTunes, Netflix, Hulu, Showtime, and HBO — so we’ll have five major inputs into universal search initially. But we’re also opening an API, so that others can join in. I think that many, many people will want to be in that search. And that’s great for users. Think about your experience today. Even if you’re fortunate enough to have the content you want to watch in an app, you sometimes don’t remember exactly where that show is, so you’re going to Netflix or Hulu or Showtime. You shouldn’t have to do that. It should be very simple."
- Tim Cook
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