HomePod at the moment is a hard sell for many. With Alexa's detachment from any smartphone and cheaper price, many opt for an Amazon Echo. According to a survey on smart speaker ownership Strategy Analytics, Amazon Echo makes up 23 percent of their sample. This is just the Amazon Echo and doesn't include other models like the Echo Dot, which comes in second place at 21 percent. HomePod is at ninth place with a mere four percent. Between ninth and second are just a variety of Google Home and Amazon Echo models dominating the rankings.
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