If you look on the Apple Online Store's accessories page, you'll find a dedicated page just for Beats by Dr. Dre products. Apple has sold Beats products for some time now, but they haven't made a page for it. This page's addition is following Apple's acquisition of Beats.
"Great sound should never be an afterthought. In every pair of Beats headphones, every speaker, every note, you’ll experience the unique blend of science and artistry that lets you hear your music the way the artist intended. Don’t just listen. Hear."
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